Cateye Fitness has been engineering technologically advanced fitness equipment since the early 1980s. Cateye Fitness is striving towards "the perfect workout". In the process, they have engineered many exclusive, patented features that they incorporate into their equipment. The Cateye Data Card System, for example, allows a user to store their specific workout preferences for later workouts - without having to remember or reenter the settings. Cateye fitness equipment offers the user state-of-the-art interactive technology to enhance their workout.